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Origins of Coca-Cola
1866, Dr. John S. Pemberton, a pharmacist in Atlanta,
Georgia, created what would become the most recognized and
popular soft drink on earth.
Pemberton, no relation to the famous officer who defended
Vicksburg during the Siege of Vicksburg, and Coca-Cola's
second owner, Asa Candler, began distribution of the syrup
to other soda foundations across the South, including
rest of the story will come from Mr. Joe Biedenharn in a
letter to then vice president of the Coca-Cola Company,
Harrison Jones, dated September 11, 1939.
to your inquiry in your recent letter, beg to advise that I
think it was in the summer of 1894 that we first bottled
Coca-Cola at what was then 218-220 Washington Street,
was through Mr. A. G. Candler's suggestion to me upon one
of his business trips to Vicksburg that finally led up to
our bottling Coca-Cola. He suggested to me that we
stock and job Coca-Cola syrup to supply the fountain
dispensing trade in and around Vicksburg. The
agreement between us was that we were to buy not less than
2,000 gallons of Coca-Cola syrup during a 12-month period,
subject to 25 cent per gallon rebate at the end of the
were operating a wholesale and retail confectionary business
and were dispensing Coca-Cola through our soda fountain, so
this proposal fell right into line with our jobbing
demand has increased and was increasing rapidly, as a
Coca-Cola would only be had in the cities where the
fountains were dispending it. The thought struck on day,
"Why not bottle it for our country trade?"
We were in the soda water bottling game and it was easy to
start it going.
sent one of our first cases of bottled Coca-Cola to Mr.
Candler and he wrote back that it was fine. Prices at
that time were seventy cents per case on Coca-Cola and sixty cents
per case on bottled soda water. This started us off on
the right track and I have seen Coca-Cola grow with us from
a five-gallon keg the first year to what it is today."
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